This Valentine’s Day week, we’d all do well to remember that sharing is, in fact, caring. Today, for those who care enough to share the very best, Viacom is unveiling its first Facebook timeline app on MTV.com, CMT.com and Comedy Central’s TheDailyShow.com and ColbertNation.com.
Now people who use Facebook can opt to give their friends a heads up on their timeline and in the Facebook News Feed and Ticker when they read an article on MTV.com or CMT.com, or watch a video on TheDailyShow.com or ColbertNation.com. The handy drop-down menu at the top right corner of each page (see above) allows people to turn the “Publishing” option on or off with a single click.
While we’re starting with the MTV, CMT, Daily Show and Colbert sites, Viacom expects to roll out the timeline app sharing integration across additional sites as well, and will provide more options for the types of activities people can share soon.
“Viacom’s media brands are a big driver of social activity, and we’re excited to give people a new way to express their identity and connect with friends around content they love from MTV, Comedy Central and CMT,” said Justin Osofsky, director of Platform Partnerships at Facebook. Facebook posted the news, along with other new timeline app launches, on its Facebook + media page.
Viacom’s new timeline app joins a number of existing Facebook functionalities across the company’s sites, including authentication through Facebook login, sharing via Facebook Like and Send buttons, and subscription to the Viacom Facebook Pages and objects via Like buttons.
The news comes in a week chock full o’ shareable moments. Ricky Gervais visited Jon Stewart on Tuesday for V-Day. Stephen Colbert weighed in on Linsanity. CMT.com had all the details on Taylor Swift’s new video for “Safe & Sound,” and MTV.com went wall-to-wall with coverage of Sunday’s ginormous Grammys, including this article detailing Nicki Minaj’s inspiration for alter-ego Roman Zolanski that needs to be shared to be believed.