Serving Advertisers in ‘Surround Sound’

by Mark Jafar, Viacom

Last Wednesday, Viacom introduced Surround Sound, a new sales capability through which it can connect advertisers with highly specific audience segments – connecting the dots between first and third-party data to get at user attributes including interests, behaviors, demo, geolocation and more – wherever they are across Viacom’s digital portfolio…online video, online display, mobile and email.

The new initiative, which is powered in part by Adobe® AudienceManager, was unveiled at the Adobe Digital Marketing Summit in Salt Lake City, UT.

At the Summit, Josh Cogswell, SVP of Digital Products for Viacom Media Networks, sat down with Brad Rencher, Adobe SVP and General Manager of Digital Marketing, to talk about creating content experiences for the “best available screen,” and building convergent advertising opportunities that connect those screens.

Click above for the full interview.

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