Tagging Along with Victoria Justice in Europe

by Sheri Ladner, Viacom International Media Networks

As part of a whirlwind international promotional tour, teen sensation and star of Nickelodeon’s Victorious, Victoria Justice, headed to the UK and Spain to meet with fans and support the release of the Victorious soundtrack (and show of the same name) abroad.

First stop: London! In addition to photo shoots and promotional activities, Justice took a trip outside the city limits to Thurrock’s Asda Living store to launch the exclusive Victorious apparel line for George at Asda to a crowd of over 500 kids and parents, attended this year’s Brit Awards at London’s O2 Arena, and signed copies of the newly released Victorious soundtrack while meeting with fans at HMV Oxford Circus.

Victoria Justice with models sporting the new exclusive George at Asda Victorious fashion line following the Asda Living event in Thurrock, England

Bidding adieu to London and the tons of fans she met there, Justice set out for a Spanish excursion, traveling to Madrid for a slew of promotional activities that culminated with a four-hour meet-and-greet with over 4,500 fans at Spain’s largest retailer, El Corte Ingles in Madrid’s Plaza de Sol.

Victoria Justice meets fans at London’s Oxford Circus HMV.

An international hit, Victorious reached over 67.3 million viewers in the fourth quarter of 2011 in key countries across Europe, Latin America, Africa and Australia.  It’s a top 10 Nickelodeon program around the globe, and was the No. 1 program in its time slot when ranked against other kids’ channels in Australia, Brazil, Spain, Mexico and the Netherlands in the fourth quarter of 2011.

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