Social Media Users Guide to the 2012 NewNowNext Awards

by Neena Koyen, Viacom

(L-R) Sharon Needles, Jiggly Caliente, host Kelly Osbourne and Milan perform onstage at Logo's "NewNowNext Awards" 2012 at Avalon on April 5, 2012 in Hollywood, California. (Photo by Kevin Winter/Getty Images for LOGO)

On Thursday, Logo brought the most buzzed about new talent and over-the-top personalities to the fifth annual NewNowNext Awards at Hollywood hotspot Avalon. 

Viewers can check out all the winners, musical performances and OMFG moments when the show premieres tonight at 10/9C on Logo.

For viewers interested in not only checking out the action, but also checking in, tweeting, blogging and sharing photos around NewNowNext, Logo has got you covered.  Here’s the official social media master’s guide for interacting with tonight’s broadcast:

Twitter Tracker: This year, NewNowNext gets its first-ever Twitter tracker, which illustrates the Twitter conversation around the show’s presenters, winners, performers and moments.  Sponsored exclusively by Verizon, the Twitter tracker will be available for fans to view and join the conversation via live during the show, and VH1’s La La Vasquez will provide real-time updates on the Twitter conversation during the on-air broadcast.

Get sticky with GetGlue: Logo teamed up with GetGlue to provide fans two exclusive stickers – “Coming Soon” and “Premiere” – for NewNowNext.   Visit the site now to watch and check in to the NewNowNext trailer, and get the “Coming Soon” sticker.

 .GIF Goodness: Follow along with the show on Tumblr as Logo releases .GIFs of the evening’s OMG moments.

Instagram Action: All weekend long, Logo has been posting behind the scenes moments, red carpet glamour shots and acceptance speech photos on its Instagram account, and will continue to do so right up this evening’s show begins.

As far as the show itself goes, here’s a sneak peak….host Kelly Osbourne wowed with no less than eight wardrobe changes, ranging from a floor-length black and gold sequin gown to a skintight superhero dress, complete with cape.  She was outdone only by “trophy-girl” and RuPaul’s Drag Race: Season 4 finalist Willam Belli, who pulled off 11 different outfits over the course of the evening.

Josh Hutcherson joked about how happy he is to be in a film people are actually watching, as he humbly accepted the Next Mega-Star award for his role in The Hunger Games. Osbourne herself won the Beyond Style Award with androgynous model Andrej Pejić. Osbourne dedicated the award to Pejić, applauding him for revolutionizing both the modeling business and the world of fashion by successfully bending gender roles.

In the night’s most energetic and eye-popping performance, a neon-clad Rye Rye got the crowd pumping with her signature club sound and fierce dance moves. Adam Lambert closed out the show with a rousing performance of the title track off his new album, Trespassing, as a sea of confetti rained down on the crowd.

Singer Adam Lambert performs onstage at Logo's "NewNowNext Awards" 2012 at Avalon on April 5, 2012 in Hollywood, California. (Photo by Kevin Winter/Getty Images for LOGO)

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