In many respects, Viacommunity Day – Viacom’s longstanding annual day of community service – is the much-anticipated tentpole event of the pro-social work we do here all year long. And in many respects, from level of participation to number of projects around the world, this year’s was our biggest and most successful to date.
Taking a break from their desks for the day, Viacom CEO Philippe Dauman and thousands of employees from across the company joined colleagues in giving back to their communities on April 20. From caring for the elderly to feeding the hungry, building and beautifying public spaces to furthering the company’s commitment to education, employees participated in hundreds of projects, each of which touched lives and improved the community in a unique and impactful way. We got down and dirty building and beautifying public areas, lending a hand to those in need and furthering Viacom’s companywide commitment to education. In NYC alone, our stewards in green volunteered at over 45 organizations, including: Literacy Inc., Urban Arts Partnership, Children’s Brain Tumor Foundation, Soaringwords, Food Bank of NYC (Community Kitchen & Food Pantry), City Harvest, Central Park Conservancy, Inner City Scholarship Fund at the American Museum of Natural History, Project Sunshine, and more.
This year, participation extended to dozens of locations around the globe, including Africa, Argentina, Brazil, China, Colombia, Hungary, Japan, Korea, London, Mexico, Netherlands, Poland, Singapore and the United States, making 2012 our furthest reaching Viacommunity Day as well. It was also the most social, with employees tweeting upwards of #Viacommunity tweets from their projects, and select tweets running on the MTV Times Square billboard throughout the day.
Relive some of the success with a brief photo tour of the day: