MTV UK was officially named Entertainment Channel of the Year at the 2012 Broadcast Digital Awards, an announcement which sent the Geordie Shore cast, in true style, dancing on their seats at the ceremony at the Lancaster Hotel in Central London.
The victory is fantastic news for MTV UK and well deserved recognition for the incredible hard work, commitment and creativity demonstrated by all London-based staff across the UK business, to strengthen and enrich MTV UK’s entertainment content (including the successful launch of channel 126, the 2012 MTV EMAs in Belfast, as well as the second and forthcoming third series of smash hit Geordie Shore) whilst continuing to ramp up the business’s integral music offering across our extensive 10 pack with the launch of MTV Music and MTV Live HD.
But the network also is also an entertainment channel with a purpose. Committed to social responsibility, it’s launched stand-out pro-social initiatives, like online platform MTV Voices, in the UK and beyond.
Representing MTV UK on the night were David Lynn, EVP & MD, Viacom International Media Networks UK & Ireland; Kerry Taylor, SVP, Director of Television; Jo Bacon, VP Marketing & Creative, MTV UK; Steve Regan, Senior Editorial Director, Commissioning & Production, MTV UK; Rebecca Knight, VP Production, MTV UK; Vanessa Brookman, VP Programming, MTV UK; and Vicky Pattison, fiancé Ricci Guarnaccio, Charlotte-Letitia Crosby and James Tindale from MTV UK’s smash hit show Geordie Shore.
The award capped off an excellent night for VIMN UK, which also received nominations for Best Entertainment Programme for Geordie Shore, Channel of the Year for MTV and Best Marketing Launch for Comedy Central’s Friends.
Thank you to all the teams in London who contributed so brilliantly to the win!
For the full list of winners, click here.