In a special dedication ceremony that marked the 100th Anniversary of Paramount Pictures, the office building that once served as the studio’s entrance was renamed the Sumner Redstone Building in honor of Viacom’s Executive Chairman of the Board and Founder.The building, constructed in 1926 and until Friday referred to as the Administration Building, was the original public face of Paramount Pictures. It housed the offices of Paramount’s founding father Adolph Zukor and is still the primary office building for Paramount’s senior management.
Mr. Redstone, who began his entertainment career at the concession stand of a drive-in theater before joining the family business and eventually forming Viacom, was on hand for the ceremony in Hollywood, along with Viacom President and CEO Philippe Dauman and Paramount Pictures Chairman and CEO Brad Grey.
Dauman opened the ceremony before an audience of Paramount employees and Mr. Redstone’s family, including his daughter Shari. He spoke of Mr. Redstone’s long-held dream of acquiring the studio.
“Sumner, you did win Paramount and you are a Paramount great,” he said, congratulating his friend of 25 years.
Before officially dedicating the building in Redstone’s name, Grey offered a hint into the mogul’s long-term success.
“One of the many things that Sumner has taught me is his great philosophy that optimism is the only sane strategy. It is a simple thought but it has great meaning,” Grey said. “It is Sumner’s boundless sense of optimism that has given all of us today a brighter future.”
Viacom’s venerable leader was surprised by the honor.
“Usually buildings are named for people who are dead. But that will never apply to me because I will never die,” Redstone said to a cheering crowd before thanking his colleagues for the great honor.