Nickelodeon’s ‘Camp Orange’ a hit in UK, Australia

by Todd Phillips, Viacom International Media Networks

Originally launched in Australia, Nickelodeon’s Camp Orange, the kids-only, reality competition series, is now entertaining kids in the UK for a second season. And in addition to crossing borders, the show is also breaking ratings records. It’s a prime example of what Viacom International Media Networks President and Chief Executive Officer Bob Bakish calls “glocal” content – programming that strikes the right balance between local and international elements, and thus can enjoy success in markets where it’s transported.

In Australia, Camp Orange recently concluded its eighth season as the network’s most watched Camp Orange episode ever, with hosts and ASTRA award winners Luke & Wyatt joined this year by celebrity guest host and iCarly star Jennette McCurdy. Season 8, titled Camp Orange: Girls V Boys, premiered on Nickelodeon Australia on June 26 and was the #1 program on subscription television during its timeslot, capturing a 32.7% share among kids 5-12 and a 5.7% share of all subscription television viewers. The strong debut marked a 86% increase over last season’s premiere, and placed the episode as the highest rated premiere in the series’ eight-year history. As competition heated up throughout the five-episode season, so did audience figures, with the finale going down in history as the channel’s highest rated episode of Camp Orange ever, up 48% on last season’s finale and 56% on the prior week’s episode. The finale became the third most watched program on all of subscription television for the day, with only Nickelodeon’s iCarly and Aussie rules football beating it to the #1 position.

Hot on the heels of the franchise’s success in Australia, the UK-produced format of the series is also generating success for Nickelodeon UK, where the second season of Camp Orange: The Lost Kingdom premiered on August 12 and attracted audience numbers that placed Nickelodeon as the #2 children’s channel in the country. Ratings have also increased between the premiere and episode two. Presented by Jamie Rickers and Anna Williamson with former Olympian Denise Lewis serving as the Games Master, the new season sees four teams of best friends take on the wilds of Aviemore, Scotland. In addition to confronting freezing lakes, buckets of slime and the creepiest of crawlies, the best friends will learn that teamwork and cooperation are vital for success within the Lost Kingdom. Online, where audiences can vote for which team should be named “Champ Orange,” viewers submitted more than 33,000 votes within the first 24 hours of the premiere episode being broadcast – a number that’s since jumped to 230,000 votes. And Camp Orange’s success goes beyond ratings: with more than 6,000 competition entries online, people not only want to watch the show, they want to be a part of it.

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