RE:DEFINE Art Benefit Raises More Than $1M for MTV Staying Alive

by Julie Allen, Social Responsibility, VIMN

Jessica Olsson-Nowitzki places a bid at the RE:DEFINE art benefit, alongside her husband, Dallas Mavericks player Dirk Nowitzki. (Photo: MTV RE:DEFINE)

It was a special Saturday night in Dallas, Texas. The six-inch heels were out in force, bejeweled couture dresses shimmered, and excitement and anticipation lingered in the air: the time had come for the second annual ‘RE:DEFINE art exhibition and auction, the MTV Staying Alive Foundation‘s biggest fundraiser of the year, and the evening did not disappoint.

Like last year, event featured a stunning roster of 30 artworks, including key pieces from Gerard Rancinan, Michael Craig Martin and Marc Quinn. And once again, British curators The Future Tense and Dallas-based art non-profit The Goss-Michael Foundation (owned by George Michael and Kenny Goss) contributed hugely to the success of the project.  Additionally, the Foundation had some extra special surprises in store for 2012, including a live painting installation by the talented Dave White, as well as a huge mural in downtown Dallas painted by UK-based artist Lee Baker. Guests also enjoyed a wonderful performance by Dallas native Jonathan Tyler.

Simon de Pury, Chairman of Phillips de Pury & Company, with his trademark charismatic flair to the event, was again RE:DEFINE’s official auctioneer.  The star of the lot was a never-seen-before Marc Quinn painting, which sold for $260,000 — a brilliant result.  The final piece up for grabs was the Dave White painting, which sold for an impressive $20,000.

(Photo: MTV Re:Define)

Other auction items included the chance to take a post-game personal tour of the Dallas Mavericks stadium and locker room.  Dallas Mavericks’ star player Dirk Nowitzki was on hand to serve as auctioneer of these packages, spurring a bidding war and successfully selling two $30,000 packages.  In addition, Dallas Symphony Orchestra conductor Jaap van Zweden took the stage to offer bidders a private concert, which was competitively sought after and sold for $60,000.

In the end, the ‘RE:DEFINE’ event raised more than $1 million for the Staying Alive Foundation.  The MTV Staying Alive team is so proud of the event, and thankful to everyone – the artists, gallery, the bidders, sponsors and silent auction donors –  who made it possible. Here’s to 2013.

Julie Allen is Creative Director for Social Responsibility, Viacom International Media Networks.

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  1. Such a great initiative – congratulations on a fantastic event.

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