It was a special Saturday night in Dallas, Texas. The six-inch heels were out in force, bejeweled couture dresses shimmered, and excitement and anticipation lingered in the air: the time had come for the second annual ‘RE:DEFINE’ art exhibition and auction, the MTV Staying Alive Foundation‘s biggest fundraiser of the year, and the evening did not disappoint.
Like last year, event featured a stunning roster of 30 artworks, including key pieces from Gerard Rancinan, Michael Craig Martin and Marc Quinn. And once again, British curators The Future Tense and Dallas-based art non-profit The Goss-Michael Foundation (owned by George Michael and Kenny Goss) contributed hugely to the success of the project. Additionally, the Foundation had some extra special surprises in store for 2012, including a live painting installation by the talented Dave White, as well as a huge mural in downtown Dallas painted by UK-based artist Lee Baker. Guests also enjoyed a wonderful performance by Dallas native Jonathan Tyler.
Simon de Pury, Chairman of Phillips de Pury & Company, with his trademark charismatic flair to the event, was again RE:DEFINE’s official auctioneer. The star of the lot was a never-seen-before Marc Quinn painting, which sold for $260,000 — a brilliant result. The final piece up for grabs was the Dave White painting, which sold for an impressive $20,000.
Other auction items included the chance to take a post-game personal tour of the Dallas Mavericks stadium and locker room. Dallas Mavericks’ star player Dirk Nowitzki was on hand to serve as auctioneer of these packages, spurring a bidding war and successfully selling two $30,000 packages. In addition, Dallas Symphony Orchestra conductor Jaap van Zweden took the stage to offer bidders a private concert, which was competitively sought after and sold for $60,000.
In the end, the ‘RE:DEFINE’ event raised more than $1 million for the Staying Alive Foundation. The MTV Staying Alive team is so proud of the event, and thankful to everyone – the artists, gallery, the bidders, sponsors and silent auction donors – who made it possible. Here’s to 2013.
Julie Allen is Creative Director for Social Responsibility, Viacom International Media Networks.