Comedy Central Asia launches on Nov. 1, expanding the network into its sixth continent and furthering Viacom International Media Networks’ efforts to make Comedy Central its third global brand. The channel will target audiences in several Southeast Asian markets and offer the region’s only 24-hour all-comedy programming service. Comedy Central Asia will feature global hits such as The Daily Show with Jon Stewart, South Park and Workaholics, as well as stand-up comedy, live-action sitcoms, sketch comedy programming and Asia-produced comedy titles.
In March this year, Viacom International Media Networks president and CEO Robert Bakish told attendees at the Asia-Pacific Operators Summit in Bali the company’s plans to create a Comedy Central channel for Asia in the near future. The November launch of Comedy Central Asia’s launch expands VIMN’s portfolio in the region to include the company’s first adult-skewed entertainment option targeting viewers aged 18-34 years old.
“We’ve been planning the launch of Comedy Central Asia for months, and we’re looking forward to making audiences laugh out loud with top-notch programming from the Comedy Central library, Europe and Asia,” said Indra Suharjono, VIMN Asia’s executive vice president and managing director. Asian audiences’ senses of humor are truly unique and varied, but I’m confident that Comedy Central Asia will offer something for all comedy lovers and strike the right balance to keep audiences laughing yet reflect our tastes and sensibilities.”
Comedy Central is currently seen in more than 208 million homes in 71 countries around the world. Comedy Central Asia joins the portfolio of comedy channels for Viacom International Media Networks, which are seen in various markets such as Latin America, Russia, the United Kingdom, Italy, Spain, Germany, Sweden, Holland, New Zealand, Hungary, Poland, Israel, and Austria.