Is Chelsea Clinton a Millennial? Scratch Says She’s on the Cusp

by Daina Amorosano, Viacom

Former President Bill Clinton accompanied by his daughter Chelsea Clinton and her husband Marc Mezvinsky at the Clinton Global Initiative in New York on Sept. 25, 2012. (Photo: David Karp/AP)

At 32, Chelsea Clinton’s already done a lot. She’s worked on Wall Street, campaigned around the country for her mom and, most recently, taken on a career in the news business. Clinton has solid plans for the next five years, too — not the least of which include helping to democratize the Clinton Global Initiative, continuing her work on the Clinton Foundation and finishing her dissertation, according to her recent Q&A with TIME. Of the things she’s less certain? Whether she’ll ultimately run for office, and, on a somewhat lighter note, what generation she technically belongs to.

“I’m literally in the crevasse [between Gens X and Y],” Clinton told TIME following “The Case for Optimism in the 21st Century,” the session she moderated at CGI’s Annual Meeting last week.

Enter Scratch, our in-house creative SWAT team, which consults with companies like GM and Pepsi on how to best connect with Millennials. Like its corporate clients, Clinton (albeit more casually) called on Scratch’s generational expertise when asked where she fell on the gen-spectrum:

“It’s so funny that you ask that, because I’m literally in the crevasse. I was born in 1980, and Gen X is often said to end in 1979, and the millennial generation is said to start in 1981. Which I find so bizarre. I have a good friend who works for something called Scratch, which started off as this small incubator for how to engage millennials at MTV, and became so successful that it’s now part of Viacom, and she spends all of her time — she’s one of my good friends from Stanford — she spends all of her time thinking about the millennials. And I keep asking her, why didn’t I quite make the cut? And I got left out of Gen X, so, can’t I just be shoehorned in?”

We followed up with Anne Hubert, an SVP for Scratch and the good friend Clinton referenced, for an answer to her question:

“Chelsea has good company (myself even!) as a ‘cusper,’ born right around the dividing line between generations,” she said. “Some might say we cuspers are neither here nor there, but I like to think we understand both Xers and Millennials and get some versatility for it. Lucky for her, I think either generation would be delighted to count her as their own — and, if they’re smart, they both already do!”

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