MTV Brings Fashion Home with ‘House of Style’ Launch

by Chanel Cathey, Viacom

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MTV House Of Style

What’s missing in the fashion world today? For those with ‘90s nostalgia the answer is the iconic MTV series House of Style. Fortunately, MTV has now re-launched the popular show as a digitally-driven series extending across television, mobile and social media.

Each week, supermodel co-hosts Joan Smalls and Karlie Kloss will search the streets around the world for fashion trends and innovative styles. The series kicked off with a behind-the-scenes tour of Paris Fashion Week, with interviews from Jean Paul Gaultier, Stella McCartney, MIA and Alexander Wang. Together they will bring audiences backstage at fashion shows and onto the sets of music videos to see what’s trending at the intersections of fashion and music.

To celebrate the return of House of Style, the mini-documentary “House of Style: Music, Models and MTV” will make its televised premiere on Dec. 1 on MTV. The documentary explains the legacy of the series with narratives from former House of Style hosts Cindy Crawford (1989-1995), Daisy Fuentes (1997) and Rebecca Romijn (1997-1999), along with Duran Duran, Rita Ora, Kat Graham, Azealia Banks, Todd Oldham, Anna Sui, and Karlie Kloss to name a few.

Dave Sirulnick, EVP of News and Production for MTV and executive producer of “Music, Models and MTV” is looking forward to reconnecting with audiences across multiple digital platforms, while continuing the show’s signature approach.

“The core value is going to remain which is allowing access to the great creators of art, fashion, design through the lens of House of Style and allowing it to be accessible to people,” said Sirulnick, who also served as executive producer for House of Style in the ’90s. “That’s the goal of it – to make it relatable, accessible and fun.”

MTV recognized the importance of giving fans access to 11 years of House of Style episodes that were not available previously online. So the network created the House of Style Collection, an online archive that gives fans an opportunity to relive their favorite episodes and for a new generation to see the show’s cultural significance.

“We wanted to make sure people saw how the late ’80s, early ’90s were so influential on fashion today. Being able to contextualize the archive to today was really important,” Sirulnick said.

During the ’90s before online shopping and fashion blogs, it was House of Style that brought consumers into the fashion fold while helping to mainstream fashion designers and models. House of Style will work to recreate that magic and once again bring us closer to the threads, icons and music that define this generation.

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