MTV Sets Its Sights on Style with District MTV

by Lisa Jedan, Viacom International Media Networks

Beginning this month, MTV will celebrate its long-standing relationship with music and fashion with the launch of District MTV, the go-to international digital destination for music’s most connected style influencers.  Its stilettos are at the ready as the site launches in the UK, Italy, France, Germany and Spain, creating a new platform for artists to present themselves as style icons; District MTV will be extended to include a mobile site later this year.  The editorial team – made up of ex-Huffington Post senior editor Melanie Hick as editor-in-chief; trend director Helen Job, whose former roles have included heading up youth culture and lifestyle at Stylesight as well as content head at WGSN US; and author and former contributing editor of Nowness and Dazed & Confused, William Oliver as editor – are taking full advantage of MTV’s iconic music heritage by opening up the archives to explore boundary-pushing moments in music and fashion from around the world.

But that’s not all. The site will marry user collaboration with editorial curation focusing on four key pillars that draw on MTV’s unique position in pop culture: Archive, Global, Unrivalled Access and New Talent.

From celebrity styles past and present, to tips on how to recreate their looks, and unprecedented behind-the-scenes access to MTV awards shows, TV shows, music video shoots and international fashion shows, District MTV will also feature personal stories from some of today’s biggest celebrities and their stylists explaining the evolution of their look for live shows and events from conception to creation.

District MTV is the international home of ‘pop style’, a discovery site for those seeking inspiration within music, style and pop culture.

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