Turtle Power was in full force in Cannes as Viacom International Media Networks execs descended on the Cote D’Azur once more for MIPCOM 2012, the bi-annual international television and media market, to launch a raft of VIMN programming for international syndication, including Nickelodeon’s brand new CG-animated Teenage Mutant Ninja Turtles. With bandanas at the ready, the team created quite a stir by announcing the hotly speculated news that the series would be coming to free-to-air screens in the UK through a deal with ITV, the UK’s leading commercial broadcaster. Celebratory pizza anyone?
Although Leonardo, Donatello, Raphael, and Michelangelo could sadly not be there (fighting evil across the Pacific so we heard), they were represented in style by VIMN’s very own ninja-powered execs Pierluigi Gazzolo (VIMN’s COO) and Caroline Beaton (VIMN’s SVP of Intl Programme Sales) who met with a number of potential interested partners ready to snap up Nickelodeon’s hottest new franchise!
With the sun shining over the Palais, the team were delighted to announce a raft of other pre-sale deals for the series, with broadcasters including Televisão Independente S.A (Portugal), RTL Klub (Hungary), Rádio e Televisão Bandeirantes (Brazil), S&E Media Project Limited / STB QTV (Ukraine), ABS-CBN Corporation (Philippines) and Televisora Nicaraguaense S.A. (Nicuragua), not to mention the recently announced three-year deal signed with national Spanish broadcaster Television Espanola (TVE). The reason for the series pre-sale popularity? Relatable, dynamic characters and exciting, engaging storylines for kids today – along with a loyal fan base that is hungry for new fresh content.
Beaton said, “These deals directly reflect the enormous buzz the series is generating in the international TV buying marketplace, securing more pre-sale deals than ever before for a Nickelodeon series as well as Nick’s proven ability to deliver hit content that appeals to audiences around the world.”
VIMN programming and acquisitions execs, including Jules Borkent (SVP Global Programming & Acquisitons) and Nina Hahn (SVP, Intl Production & Development) were also on hand at MIPCOM 2012 to platform the company’s renowned kids’ portfolio and branded entertainment opportunities; and VIMN’s SVP of Digital, Philip Bourchier O’Ferrall took to the stand to take part in a Social TV panel to showcase VIMN’s stellar multi-platform strategy.
Speaking alongside Karla Feci, Strategic Partner Development, Facebook UK and Peter Blacker, EVP Digital Media and Emerging Business, Telemundo Media USA, O’Ferrall explained to 150+ delegates how VIMN continues to find new and innovative ways to successfully provide young fans with a richer and more immersive viewing experience, allowing them to interact directly with a show as iconic, exciting, engaging and enthralling as the network’s largest music awards show, the MTV EMAs. His secret? Start the engagement process 6-12 months out, ensure that content is available across all devices and platforms and leverage brand partners.
As O’Ferrall simply put it, “empower…supercharge…innovate.”