Based on an analysis of the effectiveness of the strategies companies employ across social platforms like Twitter, Facebook and YouTube — an analysis that includes the behavior and activities of more than 35,000 brands and 1 billion social accounts — the Social Business Index has placed Viacom at #1. The index evaluated our success at driving outcomes such as brand awareness, brand love, mind share and advocacy.
Forbes contributor Mark Fidelman gives us his take on why social engagement and these rankings are important:
The standard answer is that we need to recognize brands that are leading the way in social business. The real answer is that business leaders need better corporate role models. We need organizations who will convey to those leaders that becoming a social business is the smarter path. That the old playbook will not work in the new social age, and that becoming a social business will increase the company’s ability to adapt to market changes and take advantage of new revenue opportunities.
We think that makes a lot of sense. In the “new playbook,” all media is already social. The conversation will go on with or without us, so our channels and dedicated social teams work hard to make sure we’re there to drive it. We think it’s good business to do so, and our research tells us as much: Be Viacom’s international research project in particular told us that our viewers who engage with our brands beyond TV experience a supercharged positivity toward our brands.
Check out the full rankings below: