It’s that time of the year where it’s out with the old, in with the new – the “Brand New” to be exact – the name of MTV UK’s annual campaign showcasing the 10 musical acts it predicts will conquer the UK market scene in 2013. Needless to say, with an army of UK acts continuing to dominate charts around the world, the likes of Adele and One Direction can rest easy, as the stars of 2012 have well and truly proven that there’s more than enough talent to come out of old Blighty and fly the flag for UK music!
The industry-renowned campaign – aptly entitled ‘MTV Brand New for 2013’ – truly is the gift that keeps on giving, having already achieved unparalleled success by tipping the likes of Lady Gaga, Ke$ha, and a little known singer-songwriter called Justin Bieber for glory in years gone by, as well as UK alumni who have made waves overseas including Labrinth, Florence and the Machine, Ellie Goulding and Jessie J. And now with 10 new acts ready and waiting in the wings, and a rather glamorous partner in the form of Emporio Armani Diamonds on board, MTV Brand New is ready to rock once more!
After months of deliberation by a panel of industry experts, 300 acts have been whittled down to the lucky 10 who will be given priority support across MTV’s on-air, on-the-ground and online platforms throughout 2013 – but that’s not all… In true X-Factor style, the 10 acts will battle it out to be crowned the ultimate winner of ‘MTV Brand New for 2013’, following in the footsteps of the Bieber himself…
So who are these 10 acts? Spanning multiple genres, this year’s list truly has something for everyone, from rap and hip hop in the form of Angel Haze and K Koke, to electro-dance with Disclosure; Irish rock with Kodaline to folk-rock with HAIM; gritty pop act Little Nikki to hip-hop / grime act Rascals; as well as three super talented singer songwriters Gabrielle Aplin, Tom Odell, and – winner of the unsigned spot, Ebony Day.
With public voting for the overall winner commencing on the 14 January 2013 via brandnew.mtv.co.uk, the acts have just less than 2 months to rally up their fans and loved ones to cast their votes and secure them the MTV Brand New crown…. so let the battle commence!
In support of the star-studded campaign, MTV UK has upped the ante this time around with not one, but TWO exclusive launch events – the first taking place back in October 2012 at the Emporio Armani flagship store on London’s illustrious Regent Street, with a headline performance from chart sensation and previous ‘Brand New’ nominee Labrinth, and rising star for 2012 Jesse Ware. The second event, at which MTV UK officially revealed the shortlist, took place in early December at North London hotspot The Forum, featuring performances by DJ Fresh alongside 2013 nominees Rascals and K Koke… but wait, there’s more!
In order to keep UK music fans rocking into the New Year, providing a perfect antidote to the January blues, the network has announced yet ANOTHER chart-topping headliner for the first of two more live gigs taking place at The Forum on the 22nd and 23rd January 2013. Following in the footsteps of his US counterpart Justin Bieber, 2012 winner Conor Maynard will be taking to the stage alongside two of the ‘Brand New’ nominees to delight music fans with a tantalising performance of smash hits!
So as we bid farewell to an incredible year of music from the UK, join us as we step into Christmas with the ‘Brand New’ class of 2013!
Our prediction? It’s going to Jingle Bell rock!
From all at MTV in the UK and around the world, “Happy Brand New Year!”