‘Star Trek Into Darkness’ App a ‘Digital Sixth Sense’

by Daina Amorosano, Viacom

Star Trek Into Darkness actor Alice Eve, who will play Dr. Carol Marcus in the upcoming film, and Qualcomm CEO Paul Jacobs chatted on stage at CES today to give the details on Paramount’s app for the movie, which will use a groundbreaking combination of technology to market the film in the real world, but also pull the user into the film’s world — effectively blurring the lines between the physical and the digital.

For more of an explanation, check out the video of Eve and Jacobs at CES, above, or sign up to be one of the first to download the app.

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