‘Star Trek Into Darkness’: Touring the App

by Ashley Bodul, Paramount Pictures

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Star Trek fans who downloaded Paramount Pictures’ new Star Trek app were treated to a couple of surprises during the Super Bowl: advance screenings of J.J. Abrams’ Star Trek Into Darkness in IMAX theaters on May 15 – two days prior to the film’s official release – as well as an exclusive look at the film’s extended television spot. For new users, there are more rewards to earn, and more exclusive content to gain access to. See above for a visual tour of the app.By employing the app’s cutting-edge technology, fans can immerse themselves into the Star Trek universe, earn badges with every completed mission and work their way through the Star Trek Academy.  Highlights of the game include an audio scan function that can be turned on to automatically recognize and reward users for watching Star Trek Into Darkness content, an image scan function that allows users to interact with images viewable in the real world, and opportunities to win valuable prizes throughout the film’s theatrical and home entertainment releases.

Tickets to early screenings of Star Trek Into Darkness can be purchased exclusively through the app, which is available to download free from the App Store and Google Play at www.startrekmovie.com/startrekapp. Star Trek Into Darkness opens in theaters everywhere May 17, 2013.

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