Here in Nashville this month, CMT partnered with MTV and VH1 to host local artists and introduce the recently revamped Artist Platform. The event was held to raise awareness of the platform, and to provide information to artists about becoming involved and driving traffic to their artist page. Despite the dismal weather, the event was a success with over 200 Nashville artists in attendance.
The event allowed artists to receive instruction to claim or create their page on the Artist Platform, activate their CMT – Topspin account and add content to their page. The Artist Platform is a pivotal tool for rising talent, since it allows artists to expand their fan base, provides the potential to have their music featured in Viacom programming, and establishes an outlet to generate income from their music.
The event was hosted at Ruby, with catering provided by two of Nashville’s favorite food trucks. Smoke Et. Al offered southern flavor perfect for the Nashville event, and guests enjoyed sweets served at the “Cupcake Bus” by local family-owned business The Cupcake Collection.
CMT joined the Artist Platform, which originally derived from Music Strategy initiatives by MTV and VH1, earlier this year.