EPIX Presents Amar’e Stoudemire’s Life Story In Time for NBA Playoffs

jamie colunga by Jamie Colunga, EPIX
EPIX Premiere of "Amar'e Stoudemire IN THE MOMENT"

EPIX Premiere of “Amar’e Stoudemire IN THE MOMENT”

Amar’e Stoudemire, power forward for the New York Knicks, is a force both on and off the court and one of the most recognizable athletes in the country. While his story about dedication and perseverance to the game of basketball is fascinating to watch, it isn’t the most surprising part of the EPIX Original Documentary Amar’e Stoudemire: In The Moment. Rather, it’s the background of his story that truly makes the film something to behold – including honest perspective on a tough upbringing, an intimate view into his everyday devotion to his family, and candid conversations about staying positive in the face of setback, something EPIX took to heart.

With the documentary done and ready to go, all hands were on deck for promotion, and then roughly one month before its premiere, Amar’e suffered a knee injury that would sideline him from the game for an indefinite period of time. The question before EPIX was what to do with a documentary chronicling Stoudemire’s goal to win a championship when he was now injured. Without any time to waste, the decision was made to reenter production and stick with the original premiere date, April 19, the eve of the playoffs. The result was an even more honest film – giving fans the whole story of Amar’e’s commitment through a very recent surgery and rehab process, and allow viewers to watch his story unfold in real time as Amar’e works to get back on the court in time to help the Knicks prevail in the Playoffs.

All the hard work paid off, with tremendous response and fanfare for Amar’e and EPIX with a major premiere event in NYC with Amar’e and other Knicks in attendance, including Carmelo Anthony, Tyson Chandler, Chris Copeland and Iman Shumpert.  As fans wait for the return of Amar’e, we’re right there with them cheering on the Knicks.

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