The ‘Nick Shop’ Opens at the World’s Greatest Toy Store

by Breanna Farquharson, Viacom

Nickelodeon Store Photo

This week Nickelodeon announced the launch of its ‘Nick Shop’ on level one in Toys”R”Us Times Square, the company’s international flagship store. The 1,000 square foot Nick Shop is a unique retail experience jam-packed with fun and adventure around every corner. This is the perfect stop for exclusive New York-branded products such as kids and adult apparel, accessories, plush toys, drinkware and more, featuring characters like Dora the Explorer, Bubble Guppies, Team Umizoomi, Winx Club, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.

“We are overjoyed to officially launch our ‘Nick Shop’ at Toys”R”Us Times Square, offering exclusive products featuring some of our most iconic brands,” said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group. “Times Square is one of the world’s most-visited attractions and now consumers from all around the world can take home a piece of the number-one entertainment brand for kids, in the number-one city in the world.”

The Nick Shop’s vibrant orange walls and columns are covered with cutting edge decor stencils of characters from Nickelodeon’s hit animated series, with several interactive, touchscreen LED screens placed throughout. When guests walk near the space, they can interact with and explore the content using their hands to swipe and tap the screens.

Nickelodeon holds its position as the number-one entertainment brand for kids by putting kids first in everything it does. The Nick Shop is a perfect example of this motto in action, by launching a brand shop at a crossroads where millions of children visit every year.

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