Video Music Awards Deliver Epic Moments, Reach 10.1 Million Viewers

by Daina Amorosano, Viacom

2013 MTV Video Music Awards - Show

The 2013 Video Music Awards was held at Barclays Center this weekend,  the first-ever award show broadcast live from Brooklyn. The show, set against large scale Moonmen, delivered a perfect (both precise and massive) snapshot of this year’s music, plus countless moments in music history, including an historical performance from ‘NSYNC – the first reunion of the legendary boy band in a decade. It was also a resounding ratings success, reaching 10.1 million viewers — a 66% increase over last year’s show.

“It was a wonderfully chaotic mess of unforgettable performances — everything you could hope for as a producer of a live music show,” Music & Logo Group President Van Toffler told The Hollywood Reporter. Toffler also called the show a “huge success.”

In case you missed it, here’s a chronicle of the show’s epic music moments with links to their video clips:

The VMAs also introduced two new awards this year: “Artist to Watch” (Austin Mahone for “What About Love”) and “Best Song of the Summer” (powered by Windows Phone; went to One Direction for the group’s “Best Song Ever”). And to build anticipation for the show, MTV launched a successful cross platform social communications campaign, #RoadToTheVMAs, which features the Moonman in a myriad of iconic locations throughout Brooklyn and NYC.

Full List of 2013 “MTV Video Music Awards” winners are below:

Video Of The Year
Justin Timberlake – “Mirrors”

Best Hip-Hop Video
Macklemore & Ryan Lewis feat. Ray Dalton – “Cant’ Hold Us”

Best Male Video
Bruno Mars – “Locked Out of Heaven”

Best Female Video
Taylor Swift – “I Knew You Were Trouble”

Best Pop Video
Selena Gomez – “Come and Get It”

Artist To Watch Presented by Taco Bell®
Austin Mahone – “What About Love”

Best Collaboration
P!nk feat. Nate Ruess – “Just Give Me A Reason”

Best Video With A Social Message
Macklemore & Ryan Lewis – “Same Love”

Best Rock Video
Thirty Seconds To Mars – “Up In The Air”

Best Art Direction
Janelle Monae feat. Erykah Badu – “Q.U.E.E.N.”

Best Choreography
Bruno Mars – “Treasure”

Best Cinematography
Macklemore & Ryan Lewis feat. Ray Dalton – “Cant’ Hold Us”

Best Direction
Justin Timberlake feat. JAY Z – “Suit & Tie”

Best Editing
Justin Timberlake – “Mirrors”

Best Visual Effects
Capital Cities – “Safe and Sound”

Song Of The Summer
One Direction – “Best Song Ever”

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