Nickelodeon has made strides to use advanced technology to appeal to consumers’ needs. Now, Nickelodeon’s efforts are being recognized by Bloomberg TV for the innovative, animated series “Sanjay and Craig” and creating content across platforms with the interactive Nick App.
In “How Nickelodeon Reaches Kids Everywhere,” Bloomberg’s Cory Johnson shows how Sanjay and Craig creators Jay Howell, Jim Dischberger and Andres Trolfer use software, such as Storybook Pro, Adobe Photoshop and Adobe After Effects, to create the groundbreaking animated series.
Sanjay and Craig is unique because these three creators were able to produce content that is not only for linear TV but also other types of media that can be found on Nick’s new iPhone app. This app allows Nickelodeon to interact with its audience using different types of media.
“Kids snack on a variety of digital content,” said Nickelodeon’s Senior Vice President Mathew Evans. “Sometimes they want to play a game, sometimes they want to look at a short form video, sometimes they want to look at photos or hear from their favorite characters. For us its looking at all of those and realizing that all of those are part of the content they consume.”
Check out the video from Bloomberg TV to see how Nickelodeon is using different technological efforts to transform their business.