Sturgis Motorcyle Rally. Many people have heard of it, hundreds of thousands attend every year, but how many people truly understand the “magic” that happens every August at this two-week party in a town that’s otherwise quiet for the remaining 50 weeks out of the year? Luckily CMT loves a good party, so this year we made a trip out to Sturgis, S.D. to bring viewers some crazy and fun new specials that will capture the culture and camaraderie we witnessed first-hand at the Sturgis Buffalo Chip. They will make up the first-ever CMT BIKE WEEK, seven nights of badass, beginning August 18.
The week started off with the Buffalo Chip’s Legends Ride in Deadwood, S.D. Now in its 6th year, the Legends Ride brings together hundreds of riders from all around the world to give back to the community, and honor the heritage and history of motorcycles. 100% of the riders’ contributions go to local charities, including the Black Hills Special Olympics and the Sturgis Motorcycle Museum & Hall of Fame. Paul Teutul Sr. (“Senior”) from CMT’s upcoming series ORANGE COUNTY CHOPPERS served as the official Ride Captain this year, leading riders through the Black Hills and into the Sturgis Buffalo Chip. Paul is a badass and people love him. Here is a photo to prove it:
CMT was on hand throughout the week to film the good, the bad, the ugly, the inappropriate and everything else that Sturgis has to offer. From homemade bikini competitions (which happen daily), to motorcycle riders attempting vertical hill climbs, to crazy biker stunts like Clint Ewing’s “Tunnel of Fire,” there’s a little something for everyone, and the folks at the Buffalo Chip understand exactly what Rally attendees are looking for and want out of their experience. Besides some good fried food, the option for women to replace one of their favorite summer tanks with some body paint, Sturgis attendees also request that the beer and whiskey be a flowin’. This type of place is an advertiser and sponsor’s dream. You have around 300,000 people confined to a space for a week — why wouldn’t brands like Jack Daniels, Budweiser, Pepsi and Geico (motorcycle safety and insurance is just as important) want to bombard attendees with their products and services? These brands understand their market and definitely succeeded in making their presence known at Sturgis. Based on personal experience, Jenny Craig might also want to consider being involved next year, more so towards the end of the week as people are returning home with looks of “What have I done to myself?” on their face.
The most-talked about event of the week was definitely Clint Ewing’s “Tunnel of Fire” stunt. Video of the stunt has surfaced, but only CMT has the full story of what happened the night that Ewing attempted to drive through an inferno longer than a football field. We were there to document several stunts taking place at The Chip throughout the week, but Ewing’s stunt takes first place in the “Holy Sh*t” category, no question. I don’t think anyone there that day would have predicted his stunt would end the way it did.
So crack open a nice cold Budweiser, or mix up a cool glass of Jack and…Pepsi, and prepare yourself for CMT BIKE WEEK. It’s going to be loud. And it’s definitely going to be badass. Check out CMT.com for the full programming lineup and more information about CMT BIKE WEEK.