Viacommunity Report, Annual Report Hot Off the Presses

by Andre Augustine, Viacom

Viacommunity ReportViacom’s Annual Report, so-dubbed the “Viacommunity Report,” is hot off the presses and just landed on the desks of employees around the world. For anyone unfamiliar, Viacommunity is the wordblend used to signify Viacom’s company-wide commitment to giving back and the umbrella for the company’s social efforts. The annual report is a summary of actions taken to improve the communities where we work and live, along with a closer look at the individuals who have been impacted.  The full report is available here, and the Sparknotes version below.

Education:

  • Get Schooled introduced “My College Dollars,” a Facebook-created in partnership with MTV and College Board, that helps students find financial help as the move on to higher education.
  • The VH1 Save the Music Foundation has provided $49.5 million in new musical instruments to 1,850 public schools in 192 districts across the country since its founding in 1997.

Health and Wellness:

  • MTV’s “A Thin Line” uses the network as a platform to raise awareness about cyber bullying, sexting and other forms of abuse that teenagers experience with on-air specials such as DISconnected, which reached more than 335 million viewers and have been streamed 800,000 times.
  • Nickelodeon’s Worldwide Day of Play will be celebrating its 10th anniversary coming this fall and is continuing its mission to help kids be more active.
  • BET’s “Rap it Up” continues to spread awareness of HIV/AIDS to protect themselves, get tested regularly, and take action in the community.

Environment:

  • “Green. It’s Paramount to us” takes a pledge to be as “green” as possible, by incorporating eco-friendly strategies, including donating recyclable materials from movie sets and making sure movie sets are sustainable.

Citizenship:

  • Viacom made numerous Hurricane Sandy relief efforts by committing money to relief and restoration efforts, donating the money to local organizations in the area and also raising money through the MTV special “Restore the Shore.”
  • CMT’s “The Power of One” encourages its viewers to make a difference in their communities by promoting volunteerism and civic participation.
  • Spike’s “Hire a Veteran” encourages businesses to hire men and women who served in the armed forces and salute companies that actively recruits these veterans.

Employee Engagement:

  • Paramount’s “Kindergarten to Cap & Gown” makes sure that students have a valuable educational experience from kindergarten to high school by sending Paramount employees to volunteer their time to help students learn how to read and act as mentors for older ones.
  • In 2012, Viacommunity Day celebrated its 20th anniversary by having its largest Viacommunity Day with 5,000 employees in 17 US cities and 26 countries volunteering and working with 144 Viacom partners.

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