SpongeBob Flies High at 87th Annual Macy’s Thanksgiving Day Parade

by Daina Amorosano, Viacom

Macy's Thanksgiving Day Parade Balloonfest, Inflation of the SpongeBob BalloonSpongeBob SquarePants has made his way from Bikini Bottom to New York City,  to debut a refreshed look for the 87th Annual Macy’s Thanksgiving Day Parade® on Thursday, Nov. 28. At 44-feet tall, 41-feet long and 34-feet wide in a holiday-themed ensemble, SpongeBob will take to the sky for his ninth consecutive procession down the streets of Manhattan.

“It’s not very often that the term ‘square’ and ‘balloon’ are used together, but for nearly a decade the SpongeBob SquarePants balloon has been one of the many highlights of the Macy’s Thanksgiving Day Parade,” said Amy Kule, Executive Producer of the holiday spectacle.

“Nickelodeon has a long history of successful collaborations with Macy’s and we are very excited to unveil this new SpongeBob balloon at the Parade this year,” said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon. “Watching the Parade is a time-honored, Thanksgiving Day tradition and we hope this balloon brings a sense of SpongeBob’s eternal optimism to the millions of families watching at home and the millions more experiencing the Parade in New York City.”

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