MTV Prepares for a ‘Brand New Year’ with the Class of 2014

by Jennifer Needham, VIMN UK

MTV Brand New 2014 - London

The MTV UK team in London have officially put their flag in the sand and unveiled the top 10 music acts they predict will be destined for great things in 2014!  The ten UK acts, spanning multiple genres from rock to pop, even electro-synthesized soul (!) will now battle it out in a public vote to be crowned the winner of Brand New for 2014 – MTV UK’s premium music platform for the promotion of new music.

With one of the most successful track records for a new music poll over the last five years, MTV Brand New is highly respected within the UK music industry as a leading indicator of ‘what’s hot’ having previously provided crucial support to help launch the careers of international stars such as Lady Gaga, Justin Bieber  and  Ke$ha before their debut releases, whilst also picking out top British music talent Tinie Tempah, Adele, Florence + The Machine, Disclosure, Ellie Goulding, Jessie J, Wretch 32, Labrinth and Conor Maynard.

At an exclusive launch event earlier this week in at The Drury Club in the heart of London’s Covent Garden, an audience of music fans and industry representatives enjoyed live performances from 2011 ‘Brand New’ nominee, Wretch 32 (who has since become one of the biggest names to break out of the UK) and 2014 finalist, Elyar Fox.  MTV UK VJ’s Becca Dudley and Bluey Robinson hosted proceedings, keeping the crowd abuzz and energy levels high, before revealing the names of the 10 hotly anticipated finalists.

The announcement is a culmination of many months of hard work from multiple teams across the UK business. In partnership with Emporio Armani Diamonds, MTV UK has worked closely with all major record labels to identify the most promising and exciting acts to watch closely over the next 12 months.

For the third year running, MTV UK – with the backing of key players in the music industry – has also selected from hundreds of local applicants to dedicate one spot on the top 10 roster for an unsigned artist, demonstrating MTV’s ongoing commitment to unearthing and championing new music and new talent from the earliest stages of their career.

So without further ado… drum roll please!… the MTV Brand New for 2014 shortlist is: UK singer / songwriters Sam Smith, Banks, Ella Eyre, George Ezra and Joel Compass; Elyar Fox, who is already being fêted as the UK’s answer to Justin Bieber; electro-synthesized soul singer Kwabs; rock duo Royal Blood; teen band The Vamps; and, unsigned singer / songwriter Marie Naffah.

The UK public will be able to vote for their choice of winner from Monday 16th December until the end of January, before the winning act – who will follow in the footsteps of last year’s unsigned winner Ebony Day – is announced on the 1st February.  As well as claiming the Brand New title, the winner will receive 12 months of priority editorial support across all MTV UK platforms – so it’s all to play for!

Until then, on behalf of everyone at MTV UK, may we be the first to wish you in advance a Happy Brand New Year!

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