24Kitten (Almost!) Launches on Comedy Central in Northern Europe

by Bernadette Simpao and Jaco Peeringa, Viacom International Media Networks

VIMN CC April Fools

The Comedy Central team in Northern Europe had a very happy April 1st promoting the (alleged!) upcoming launch of 24Kitten, the first digital TV channel dedicated 100% to the cutest creatures on earth.

With a strong programming line-up featuring fur-tastic offerings such as “America’s Cat Talent,” a talent show featuring gifted cats, and the dating show “Love Cats,” the new channel promised cat lovers constant content featuring their favorite life companions, 24 hours a day, seven days a week.

The 24Kitten Facebook page drew 1,000 fans in only five days, and journalists across the region covered the news. Unfortunately, to cat lovers’ jeers (and dog lovers’ cheers), Comedy Central North Europe soon revealed the 24Kitten channel launch was all just an April Fool’s joke.

Fans and reporters alike loved the stunt, while others were disappointed, claiming that Viacom International Media Networks should actually launch the channel!  Let the catcalls commence.

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