MTV and Comedy Central Win Shorty Awards, Are Really Good at Social Media

by Daina Amorosano, Viacom

MTV and Comedy Central are really good at social media, and they have Shorty Awards to prove it. If you’re not familiar, the Shorty Awards are pretty much the Oscars of social media, honoring the best content producers on social media. With a lot of creative campaigns circulating the web this year, we’re proud to say that MTV and Comedy Central received awards in three coveted categories, detailed below. Congrats to all!

    • Best Use of Social Media — MTV. Teen Wolf France was recognized for the first-ever “hackvertising” campaign: the scratch of #TeenWolfFR, which was created for the launch of the show’s third season in France and generated 60 million impressions. Watch above.
    • Best Integration of Social Media with Live TV — MTV was recognized for the 2013 MTV Video Music Awards, which shattered records across web, mobile and social.
    • Best Listicle — Comedy Central won in this category for its post enumerating the “27 Worst Moments of John Oliver’s First 6 Minutes Hosting ‘The Daily Show.’

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