Infused with fresh creative talent and programming geared to a new generation of kids, Nickelodeon has been on a roll over the past year. For the second straight quarter, Nickelodeon was the #1 network for kids two to eleven. And, looking ahead, Nickelodeon has a rich content pipeline. At its recent Upfront presentation, the network introduced 10 new series along with a new tentpole, the Kids’ Choice Sports 2014, to be hosted and executive produced by Michael Strahan. Here are 7 ways Nickelodeon helped Viacom have a great quarter…
1. Ratings grew 4%, while its two biggest competitors saw significant declines.
2. Nickelodeon’s ratings have now increased year-on-year for fifteen consecutive months.
3. Nickelodeon can lay claim to eight out of the top ten shows for kids in the current broadcast season.
4. The network’s continued dominance in preschool is a big part of this success. Wallykazam debuted in the quarter as Nick’s highest-rated preschool series…and strengthens a formidable lineup which includes PAW Patrol, Dora the Explorer and Bubble Guppies.
5. Nickelodeon also had the top five animated series in the March quarter, including the newly-launched Breadwinners…
6. And, of course, SpongeBob SquarePants is as strong as ever approaching its 15th birthday. In fact, record producer/singer-songwriter/SpongeBob aficionado Pharell enjoyed a SpongeBob-themed birthday party a few weeks ago.
7. Live action is strong for Nick, too. Sam & Cat gave the network the top-rated show with kids two to eleven, and The Thundermans and The Haunted Hathaways followed closely on its heels.