The World Cup Will Be More Exciting Than the Olympics, According to Millennials around the World

by Bernadette Simpao, Viacom International Media Networks

Italy Training & Press Conference - 2014 FIFA World Cup Brazil

With the 2014 FIFA World Cup kicking off today, MTV got in on the football fun and surveyed young people across eight regions, including Australia, UK, France, Latin America, Germany, Italy, Southeast Asia and Spain, to get a sense of how excited they are for the games. And it’s official: the World Cup is the planet’s most thrilling sports event, according to young people, with 61 percent of Millennials believing the World Cup will be more exciting than the Summer or Winter Olympics.

In the U.S., a similar MTV survey found 74 percent of American Millennials believe the World Cup is an important event in uniting people around the world, while nearly half agree Millennials are more engaged in the World Cup than older Americans.

As far as predictions on who will take home the title, Germany led the list of countries most confident of a potential victory with 76 percent, followed by defending champions Spain with 69 percent, Latin America (Argentina, Colombia and Mexico) with 60 percent and Italy with 59 percent. On the opposite end of the spectrum, UK and France ranked the highest of countries most confident their teams will lose with 51 percent and 50 percent, respectively. In the U.S., 43 percent of Millennials believe Team USA will win.

And since the next few weeks will be jam-packed with flag-waving fandom, MTV also surveyed what young people view as the most popular national symbols associated with their country/region.3  Check out the charts below, sip on some beer and Milo, nosh on some pizza, paella and chips, and enjoy the next few football-filled weeks yelling “Gooooaaaal!” World Cup mania is about to begin!

worldcup

Methodology: Survey conducted in Australia, UK, France, Latin America, Germany, Italy, Southeast Asia and Spain consisted of a 10 minute online survey among people ages 16-34. World Cup host country Brazil was not included in the survey. In the United States, surveys were conducted via MTV internal panel in the United States consisted of 215 Millennials ages 14-24 and via YPulse Instant Poll among 1200 members ages 13 to 34 of the Thumb mobile Q&A community. Respondents selected their choices from a pre-determined list of approximately 10 choices, including national food, symbols of tradition, pop stars, actors, sport stars, national monuments, brands, etc.

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