Viacom’s Pete Chelala Discusses Future of Mobile at IAB Ad Lab

by Daina Amorosano, Viacom

Last week, the Ad Lab at IAB held a town hall on the future of apps with a group of media and technology leaders, including Viacom’s own Pete Chelala, VP of Mobile Advertising & Products.

“Our job is to put the content that [our viewers] love on the screens they can’t live without,” Chelala said.

Check out the video above for some of his thoughts on generational differences in app preferences (i.e. the “now” mentality of the Millennials); app discovery; and how you have to always be a student to stay current in the mobile world.

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