New International Campaign to Offer ‘Big Breaks’ to Fans at Major MTV Events

AliciaHosking by Alicia Hosking, Viacom International Media Networks

As MTV’s new international multi-platform campaign, MTV Breaks will give talented MTV fans around the world the chance to kick-start a career in the creative industries by offering unprecedented opportunities to work on its high-profile entertainment events. Starting with the 2014 MTV EMA in Glasgow on Nov. 9, MTV Breaks is offering big ‘breaks’ to three talented, young creatives who will win the opportunity to work as a photographer, costume designer or camera operator at this year’s show. The selected candidates will be mentored at the show and subsequently by industry experts and will have their work featured on MTV channels and platforms the world over.

“We’re so excited to introduce MTV Breaks to our fans around the world,” said Georgia Arnold, Senior Vice President, Social Responsibility, Viacom International Media Networks. “Young people around the world are increasingly concerned about their futures, which is why we’re making youth employment a focus of our pro-social strategy. MTV is uniquely well-positioned to help unlock the passion and creativity of our audience by providing them with an amazing platform for their talents and connecting them with some of the best available expertise from across the creative industries.”

Much more than a one-off event, MTV Breaks will be the umbrella brand for all content and initiatives from MTV intended to address the issue of youth employment, including a variety of apprenticeships and paid internships that it offers in key markets around the world. The basics:

  • Young adults 18- to 26-years-old can apply by posting an image or video to Instagram tagged with #MTVBreaks and either #Photographer, #Designer or #Cameraperson. For more information on how to enter, visit mtvbreaks.tv. The deadline for entries is Sept. 19.
  • The campaign offers online resources at mtvbreaks.tv and will also host a series of free workshops in Glasgow around the 2014 MTV EMA in November.
  • Check out the MTV Breaks promo video above, and stay tuned for similar opportunities at forthcoming high-profile MTV events.

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