Paramount Accepts the Ice Bucket Challenge

by Daina Amorosano, Viacom

The ice bucket challenge has become so ubiquitous, it’s now a Halloween costume. A sensation across social media, friends, family and some of the world’s biggest celebrities have been dousing themselves with buckets of ice water and posting videos of it online to raise money and awareness for ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig’s Disease.

And it’s working. The ALS Ice Bucket Challenge is giving The ALS Association and Project ALS a huge boost in donations. For example, The ALS Association has received $41.8 million in donations compared to $2.1 million during the same time period last year (July 29 to August 21).

This past week, Tom Cruise and Mission: Impossible director Chris McQuarrie accepted the challenge (see video above) and in turn challenged two of our fearless leaders, CEO and Chairman Brad Grey and President of Paramount Film Group Adam Goodman, as well as Skydance’s David Ellison.

Watch them rise to the (frigid) challenge in the videos below. (Bonus: world renowned director/producer Michael Bay’s video response to Grey’s challenge is also below.)

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