Nickelodeon Turns Off The TV For ‘Worldwide Day of Play’

by Daina Amorosano, Viacom
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It was a digital detox for a good cause! Nickelodeon empowered kids to get up and get active this weekend when its websites and apps went off-air and offline, as part of its 11th Annual Worldwide Day of Play and its ongoing commitment to promoting health and wellness to its young audiences. From 12 to 3 p.m., all Nickelodeon channels went dark, meanwhile 15 of its national pro-social partners — from the United States Tennis Association to NFL Play 60, the Boys and Girls Club of America, among others — hosted thousands of health and wellness events for kids and families nationwide.

This year’s day-long celebration capped off a summer of Nickelodeon’s “Road to Worldwide Day of Play” initiative, a series of visits to grassroots organizations who host active-play and sports programs for youth. The network encouraged kids to get active by bringing Nickelodeon-themed games, costumed characters and live-action stars to local events in the area.

For more on this year’s WWDoP, head here.

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