For the first time ever, Viacom’s social impact umbrella Viacommunity held a company-wide intern contest to choose the Viacommunity correspondent at MTV’s 2014 VMAs! Interns wrote to Viacommunity about the importance of talking with celebs about giving back to raise the volume on social causes. It was a timely effort, as the 2013 VMA show-stealing Miley Cyrus dedicated her presence at this year’s show to social issues, by sending a homeless young man to accept her award on her behalf.
The winner, Casey Waslasky, describes his once-in-a-life time experience below, and we’ve included some footage from his interviews above. Thanks Casey for charming everyone on camera and off, and bringing attention to the importance of community involvement.
A few weeks ago, summer interns across Viacom received an email from Viacommunity, our pro-social umbrella, offering the chance to be a red carpet correspondent at the 2014 MTV VMA’s! Naturally, I dropped my phone in excitement, put my doctor on hold (I was in the middle of an appointment at the time), and then picked my phone back up to read what it would entail. Anyone interested would have to fill out a questionnaire on why he or she would make the best correspondent, and turns out, I was that correspondent!
Everything happened so fast. Before I knew it, it was a week later and I was on a plane to Los Angeles to cover the VMA red carpet. The experience was one I would definitely not forget. After a good night’s rest, two members from the Viacommunity team and I made our way to The Forum in Inglewood, California where I would ultimately see Beyoncé, Sam Smith, and many other top music stars perform.
On our way to the venue, the crew went over a rundown of what would be going on throughout the day – it was music to my ears! I have always wanted to be a talk show host, so interviewing celebrities on the red carpet was right up my alley! We made our way to the Press Tent where we got our credentials and from there, we waited to make our way onto the carpet.
Arriving on the VMA red carpet was so surreal. We were lined up next to MTV Style, US Weekly and the Today show! Before we started, I was able to do a few practice takes, introducing myself to the camera. From there I interviewed a variety of cast members from MTV shows “Finding Carter,” “Faking It” and “Snack Off,” asking them questions pertaining to social causes and what they do to give back to their community. Along with them, I also managed to talk with the in house DJ for the show, DJ Mustard and MTV Style’s Rachel Antonoff. If these interviews weren’t enough, I got to see everyone who walked the carpet! Stars like Laverne Cox from “Orange is the New Black,” Miley Cyrus, Usher, Jennifer Lopez, Nick Jonas, Ed Sheeran, and Taylor Swift …and that was only the half of them! The stars walked and talked while their fans screamed their names.
After the carpet closed, the show began and I made my way to the pressroom where bloggers and reporters from all media channels awaited some of those familiar faces. We essentially waited for whoever was on the stage to make their way off and take pictures and answer questions. From here I watched the insane opening performance by Ariana Grande, Jessie J, and Nicki Minaj, along with performances by Taylor Swift and Sam Smith.
Once I came off Cloud 9, Jay-Z, Beyoncé and Blue Ivy exited the stage, the cue for the audience that the show had concluded.
I knew on the drive back that this was an experience of a lifetime. Not only was everyone super gracious and kind, but I was able to check one thing off my bucket list!