Last week, Viacom and its employees put the giving back in Thanksgiving during Viacommunity’s Week of Giving. At Viacom’s New York headquarters, employees rallied with Lifebeat, a nonprofit dedicated to educating America’s youth about HIV/AIDS prevention, to assemble 2,300 condom packs. The packs contained HIV prevention materials and information and were distributed by Lifebeat at #MusicFightsAIDS, a benefit concert featuring superstar DJs A-Trak, Fedde Le Grand, Dirty South, 3LAU, and Tritional, amongst others. Employees also lent their creative talents to DOROT, a New York organization that works to alleviate the social isolation among the elderly, by crafting handmade holiday cards. Lastly, Viacom’s New York employees took to the streets and braved the rain and snow by volunteering with Citymeals-on-Wheels, an organization that aims to ensure no homebound elderly New Yorker will ever go a day without food or human company. Employee volunteers broke up into groups of twos and threes and went door to door in the Upper East Side, delivering warm meals and Thanksgiving baskets to around 70 homebound seniors.
On the West Coast, Paramount and Nickelodeon gave back in a significant way to the LA community. More than 400 pounds of food were collected during Paramount’s annual Food Drive, benefitting the LA Regional Food Bank. The Food Bank relies heavily on local support in order to provide millions of meals to those in need, and Paramount’s contribution helped them distribute 332 more meals to hungry children, families, seniors and individuals in LA County. In coordination with the donation drive, the Paramount’s Volunteer Crew sent 20 team members to the LA Regional Food Bank to help pack deliveries for Thanksgiving Holiday distributions. With a guest DJ and dancing in the aisles, the crew packaged 4,300 meals to be dispersed among the Food Bank’s more than 1,000 network pantries. Lastly, Paramount’s 2014 Food Drive celebrated its Hunger Heroes with its 1st annual Golden Can Awards. Employees caught supporting the on-lot food drive received the Golden Can Trophy in appreciation for their contributions to help alleviate hunger.
On November 30th, Nickelodeon hosted its 6th annual Feast of Sharing dinner with The Salvation Army. Nickelodeon came back bigger and better this year with Nick Radio and DJ J Boogie as Master of Ceremonies. Voice talent from Nickelodeon’s animated shows made appearances on stage and treated diners to a sampling of their vocal wizardry. SpongeBob and Dora were on hand for Polaroid photo opps with the kids. Swag was given away and live action talent added a touch of Hollywood in Nickelodeon style. Nickelodeon was also recognized with a Certificate of Appreciation from the City of Los Angeles, Mayor Eric Garcetti, and Councilmember Gilbert Cedillo for its continued commitment to bringing joy to families in the community. The success of the event would not have been possible without Nickelodeon’s employees and the overwhelming volunteer support from West Coast staff.
Viacom and its employees fully embraced the spirit of Viacommunity this Thanksgiving by not only giving thanks to its audiences and communities, but by also giving back.