Viacommunity’s Got Skills(-Based Volunteerism for Community Impact)

Catchafire pic

For the past few months, five teams of employees have been hard at work, doing what they do best at Viacom for five of our nonprofit partners. The Actors Fund, Reel Works, St. Bernard Project, Theatre East and True Colors Fund each received probono services on greatly-needed projects through our first-ever Viacommunity skills-based volunteering program, facilitated by Catchafire.

At an Impact Reception in Viacom’s 1515 Broadway office last week, the groups delivered their final presentations to the organizations.  In a graduation party-like atmosphere, each organization rep and department lead beamed like proud parents as teams presented thoughtful recommendations with signature Viacom sizzle. At the end of the night, the organizations went home with tools they could immediately put to use, from a social media strategy to new pitch deck and newly designed website.

For employees, the chance to further skills and collaborate with colleagues old and new across the company, all in support of worthy causes, made the program as fulfilling to us as to the organizations.

Here’s more on the experiences of our colleagues in their own words:

“Presenting our final deliverable was rewarding. To present something of that magnitude showed [the organization] that we’re really invested in what they do; we’re really committed and we understand this and this is where we see them going. It was really exciting to see that there are people out there who really care about what True Colors Fund is doing. Joe said they are really into our plan and want to blow it up and hang it in their office – that puts your work in perspective – that it really does matter to them.” Tatiana Kuzmowycz, Viacom Catalyst, Brand Messaging Project for the True Colors Fund 

“My biggest takeaway was that a little bit of what you already know could mean the world to someone else. I don’t really keep up with Theatre or Community Theatre, so it was nice to get a little more familiar with that world and what their challenges and needs are. It was nice to be able to use my professional skill set and offer up these professional services to an organization that would not likely ever be able to afford to.” Ami Pak, Viacom, Website Audit Project for Theatre East

“We really wanted to focus on the stories that their [Reel Works’] students were telling through video – their lives are so interesting and they’re so passionate. We wanted to position Reel Works as a content company first, and share their videos with the world.” Nick Dyer, Comedy Central, Social Media Plan Project with Reel Works

“It’s been really amazing to be able to work on something that will be able to help immediately. Even being in a client services position, you never know if what you do is going to be immediately useful to the team and company you’re providing it to.  This I know for a fact is going to be immediately helpful for them to get more donations and volunteers that you know will make a difference and that makes me feel great.” Jon Ortiz, Scratch, Pitch Deck Creation Project for St. Bernard Project

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