In 100 Seconds, ‘The Value of Creativity’

by Daina Amorosano, Viacom

Amid the creative burst that is Sundance, our colleagues over at CreativeFuture unveiled this trailer on “The Value of Creativity.” In a speedy 100 seconds, the video summarizes the cultural and economic benefits of creativity, the detriment of piracy, and how the creative community can advocate on behalf of creators in the present digital climate.

You can watch the video, above, and head here to read more about its conception.

CreativeFuture, by the way, is a coalition of more than 350 media companies and organizations across film, television, music, and book publishing, that promotes the value of creativity, expanded digital access to legitimate content, and the fundamental right of creators to determine how their works are distributed.

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