Counting for Dummies: A Comprehensive Guide to TV Measurement

by Chanel Cathey, Viacom

The Nickelodeon upfront audience was treated to a bit of industry humor with the debut of a short parody starring Benjamin Flores Jr. and Breanna Yde from the hit Nick series “The Haunted Hathaways.” While hanging out in the Viacom offices in Times Square, the curious child stars stumble upon the fictitious Counting for Dummies: A Comprehensive Guide to TV Measurement.

Watch the video above to explore the mock paperback, full of examples that tally TV viewers in a way that doesn’t quite add up. These youngsters aren’t the only ones stumped as the television industry continues to push for more innovation and accuracy in TV measurement.

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