Introducing Noggin, Nickelodeon’s Mobile Subscription Service for Preschoolers

by Daina Amorosano, Viacom

In addition to outlining its upcoming development slate at its annual Upfront presentation today, Nickelodeon highlighted a range of other initiatives, including the launch of Noggin, a new mobile subscription service for preschoolers.  Available on the App Store for iPhone, iPad and iPod touch starting March 5, the paid service will be ad-free and offered for $5.99 a month.  Nickelodeon is also in discussions with distributors about offering this service as a premium complement to authenticated subscribers.  Noggin will feature an abundant volume of long- and short-form content for preschoolers, with additional content added regularly.  Noggin’s content at launch will include: award-winning, education-based series, including the ground-breaking Blue’s Clues, Little Bear and Ni Hao, Kai-lan, among others; music videos featuring kids’ favorite Nick preschool characters; and the return of the beloved Moose and Zee characters hosting educational videos that can help kids learn letters, shapes, matching and other important skills to get ready for kindergarten.  New content, games and activities will be added regularly. Noggin’s content will remain library-based, separate and distinct from Nickelodeon’s preschool content currently available on its existing distribution platforms.

You can read more about Noggin here, and more on the presentation here.

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