A group of Viacom colleagues woke up early this morning to attend the inaugural Cynopsis Social Good Awards, which celebrates programs within the TV industry that improve our community. Viacom Velocity, MTV, BET and Nickelodeon took top prizes in a range of categories. Here’s a look at some of the impactful efforts honored.
Best Public Service Announcement – Viacom Velocity Viacom Says NO MORE
Viacommunity and Viacom Velocity partnered with the Joyful Heart Foundation, founded by Mariska Hargitay, to produce the Viacom Says NO MORE PSA campaign. Directed by Hargitay, the spots aim to break through the silence and dispel the stigma surrounding domestic violence and sexual assault.
Best Integrated Campaign: Health Initiative – MTV Half of Us: The Other Side of Pills
mtvU and the The Jed Foundation launched Half of Us in 2006 to help improve the emotional health among college students. As part of Half of Us, MTV developed The Other Side of Pills, which leveraged real stories to illuminate the unintended consequences of prescription drug abuse and help students who feel overwhelmed realize that there are better ways to cope.
Best Integrated Social Campaign for a Brand – BET News What’s At Stake & Nickelodeon’s Worldwide Day of Play
The new web series What’s At Stake opens a dialogue on the topics that matter most to young African Americans, whether that’s education, voting rights, or unemployment, through a series of roundtable conversations hosted by BET News Correspondent Marc Lamont Hill.
Nickelodeon’s Worldwide Day of Play, going on 11 years strong, encourages active and healthy lifestyles with an entire day of activities and games for kids and their families. Nickelodeon’s programming is suspended for a portion of the day to encourage kids to get out and play.
Congratulations to all the winners!