The annual San Diego Comic Con is home to diehard fans celebrating their favorite comic books, movies, TV shows, and characters with outlandish costumes, fan activations, and packed panel discussions. With deep stables of iconic properties, Viacom’s MTV, Comedy Central and Nickelodeon helped drive the festival’s excitement, giving hardcore fans a close-up dose of their favorite shows. Viacom booths integrated fans into their worlds while panel events with cast members and producers connected them with beloved characters. And all three brands teased upcoming or current shows, including MTV’s Scream, Comedy Central’s Moonbeam City, and Nick’s Pig Goat Banana Cricket.
Check out what each brand served up to its fans during the event:
To promote their new Scream TV series, MTV’s booth allowed participants to stand in front of the infamous masked phantom as they swung their weapon of choice. With movie studio-quality slow motion (1200 frames per second), and dismembered body parts thrown into the frame, fans appeared to be hacking away at off-screen villains. Afterward, they received digital copies that could be shared on social media. Fans packed panels featuring cast members and executive producers of Teen Wolf, and new shows Scream and The Shannara Chronicles. MTV also hosted the second annual Fandom Awards for fans whose rabid commitment and excitement has helped transform shows with small, cult followings into mainstream favorites.
Check out this video from the Scream booth:
Comedy Central crafted activations unique to particular shows, such as Drunk History’s 360 degree photo booth, Another Period’s free transportation in vintage cars and butler-carried chaise lounges, and The Meltdown with Johnah and Kumail’s free stand-up show. Brand-wide activations included Comedy Central merchandise prizes, as well as a nine-hole mini golf course and GIF booth featuring Broad City, Review, Key & Peele, @Midnight with Chris Hardwick, Workaholics, Inside Amy Schumer, Another Period, Why? With Hannibel Burress, and Moonbeam City. Panels showcased new types of comedic programming with creators, directors and cast members discussing Drunk History, Another Period and the upcoming Moonbeam City.
Check out these pics:
Nickelodeon showcased its content through an innovative booth design, fan activations, talent-driven panels and more. Inspired by the excitement and imagination streaming out of its Burbank Animation Studio, Nickelodeon’s booth Sky-rocketed from floor to ceiling with a bold collage design showcasing Pig Goat Banana Cricket, Harvey Beaks, Teenage Mutant Ninja Turtles, Sanjay and Craig, SpongeBob SquarePants and more.
The booth featured a voice record room where fans could lend their own voices to scenes from their favorite Nick TV shows; a facial recognition app by Nito allowing attendees to become their favorite characters, such as SpongeBob or Michelangelo; a “Throwback Thursday” (#TBT) celebration featuring Kenan & Kel’s Kel Mitchell, Stick Stickly, and the Rugrats costumed characters; and autograph signings with Tom Kenny, Sean Astin and more.
Voice actors Matt Jones and Maulik Pancholy from Sanjay and Craig, and Astin, Rob Paulsen and Greg Cipes from Teenage Mutant Ninja Turtles experimented with the facial recognition technology and the VO booth.
After each session, participants received an email of the video featuring their voiceover session and facial recognition scene to share with friends via social media.
Nickelodeon also presented three panels that featured voice talent, creators and executive producers: Teenage Mutant Ninja Turtles, SpongeBob SquarePants; and Nickelodeon Animation featuring a behind-the-scenes look at Sanjay and Craig, Harvey Beaks and the upcoming Pig Goat Banana Cricket and The Loud House. Nick wove live table reads and exclusive previews into the panels.
Here’s a peak at what was happening: