For the second year in a row, Viacom’s social impact umbrella, Viacommunity, held a company-wide intern contest with College Relations to choose the Viacommunity correspondent at the 2015 MTV VMAs. Interns from across the company sent in impressive video submissions to Viacommunity telling us why they deserved to be this year’s correspondent and the importance of talking with celebs about social causes.
This year’s winner, Alexandra Mitchell, a senior at Syracuse University who interned with MTV’s Digital Strategy & Fan Engagement department, describes her once-in-a-lifetime experience below, and we’ve included some footage from her interviews above. Thanks Ali for charming everyone on camera and off, and bringing attention to the importance of doing good and giving back.
When I opened the contest email from Viacom College Relations and realized there was a chance I could go to the VMAs, my heart started racing. I starting thinking about how to create and execute a video that would really capture my experience at MTV as well as my love of pop culture. Once I crafted the idea, I spent the next week writing, filming and editing the video. I then interviewed as a finalist, and later that day found out I had been selected – it was an absolute dream come true.
The next week blew by, and soon enough I was on a flight to Los Angeles for the first time. After I “hopped off the plane at LAX” (in the words of Miley Cyrus, the lovely VMA host), the Viacommunity team as well as numerous other producers and assistants who contributed to the show welcomed me with open arms. I even found time to meet up with the team who I interned with in Digital Strategy & Fan Engagement for MTV. I felt such an outpouring of support from every member of my team, and as we exchanged our hellos and hugs, it really felt like my internship came full circle. I felt like I had a family there that was supporting and believing in me. Viacommunity had also posted a tweet about me being the intern correspondent, and three or four people from my team retweeted it or replied with words of encouragement. The MTV account even retweeted it, which resulted in hundreds of retweets and favorites. It was such a cool feeling!
Soon enough, it was time to go to the (not so red) Red Carpet created by Jeremy Scott. From there everything moved so quickly. Celebrities started pouring in, and I began talking to them about what they do for their community. I was amazed at how many of them were so involved in charities and organizations. I interviewed Twenty One Pilots, Omi, Kel Mitchell, Rebecca Black and Travis Mills, to name a few, as well as some MTV show stars such as Jillian Rose Reed, Greer Graham, Connor Weil, Amadeus Serafini, and more. It was absolutely incredible and so much fun.
Before I knew it, the night was coming to an end. Despite a long and busy day at the awards show, I could barely sleep. I was still so enchanted by the events of the day. It was the best experience I’ve ever had, and I’m so grateful to have had this opportunity to work with Viacommunity.