Are You Down2Adopt? MTV2 Launches Yearlong Initiative to Promote Adoption of Shelter and Rescue Pets

by Stuart Winchester, Viacom

Each year, 6 to 8 million dogs and cats find themselves in shelters, but only half will be adopted. That can change. October is National Adopt-A-Dog Month, and MTV2 is partnering with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund to launch the year-long #Down2Adopt campaign to inspire adoption of shelter and rescue pets.

Are you the happy owner of a shelter or rescue pet? You can post a pic of you and your shelter pet using #Down2Adopt. The Down2Adopt team will post some of their favorites on social media and may even use your photo on-air. This submission agreement applies to anything you send in.

Want to get involved? Click over to, where you can volunteer and learn more about the effort. Start by watching the videos below – they might just send you scrambling to the nearest shelter to bring back a kitty or pup of your own:




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