Ad Age’s 40 Under 40 Recognizes Viacom’s Julian Zilberbrand

Zilberbrand has been pivotal in Viacom's data strategy.

Zilberbrand has been pivotal in Viacom’s data strategy.

Major congratulations to Viacom’s very own Julian Zilberbrand, executive vice president of Audience Science, who this week was named to Ad Age’s annual 40 under 40 list. This esteemed list, compiled by the publication’s editors and reporters, recognizes the industry’s top young leaders in media, marketing and data whose outstanding accomplishments continue to shape the marketplace for the future.

“Ad Age’s 40 Under 40 recognizes some of the smartest and most groundbreaking talent in marketing today,” said Judann Pollack, deputy editor of Advertising Age. “While their achievements are varied and their experiences diverse, all our 40 Under 40 have one thing in common: they are smart young innovators who will be driving business for years to come.”

Zilberbrand oversees key areas in the data strategy division, including audience onboarding and segmentation, advanced analytics, and digital media executions. His team is responsible for the management and aggregation of data across all of Viacom’s media properties. Zilberbrand’s leadership helps enable a data-driven approach to Viacom’s business, which is essential to success in today’s media landscape.

“Data continues to transform the media landscape, both creating new opportunities for innovation and further enabling us to support our advertising partners,” Zilberbrand said. “At Viacom, our Audience Science team taps into our deep audience reach and fan connection to fuse that with the power of analytics and insights, supporting different areas of our business from marketing to programming and beyond. It’s an exciting time and we are just getting started.”

Want to see who else made the list? Check it out here​.

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