Digital Talent Powers Viacom Forward

by Stuart Winchester, Viacom

Where is the top digital talent today? Riding their Segways across sprawling Silicon Valley campuses or taking a helicopter ride with the CEO? Maybe. But not every great digital mind is sequestered to that sprawl of office parks outside of San Jose. Viacom’s Glenn Goldstein, who sits at our global headquarters in New York’s Times Square, recently earned a mention on The Information’s list of top digital talent in the media business.

Since joining the company in 2000 to focus on MTV.com, Goldstein has played an essential role in predicting the greater integration of TV and digital and putting the technologies in place to give our fans a seamless experience between the two. His work has eased our path into the digital ad age and earned him the respect of his peers throughout the industry, as The Information points out.

And Goldstein is hardly alone at Viacom in his digital prowess. “There’s a tremendous pool of talent in this company,” Goldstein says. “There are a lot of smart, dedicated people here across a variety of technologies. Our multi-platform team is as cutting edge as it gets. I regularly deal with people from the outside, who, when they come in and meet some of our engineers and see what we’re doing, they just say, ‘I had no idea Viacom had people like this.’”

So what is Goldstein most excited about right now? “Within the multi-platform world, we’re really taking a product-driven focus toward building out our interactive properties. We’re really approaching it the same way a product company would approach it. I worked at technology and product companies before coming to a media company, and it’s refreshing to see us make product-driven decisions.”

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