Sports Mentorship, the Impact of Music & More: Viacommunity’s #Story4Change at SXSW

by David Corpuz, Social Responsibility
Amidst the hustle and bustle of SXSW was a space of relative calm at the SXgood Hub presented by the United Nations Foundation​. Started in 2013, the SXgood Hub is a creative content venue designed to unite attendees of SXSW Music, Film, and Interactive who are advancing in social innovation.
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This year, Viacommunity​, the umbrella of Viacom’s pro-social efforts, brought to life its “Witness the Power of Story” campaign at the SXgood Hub through the #Story4Change Video Booth. More than just a video booth, the activation was a 10-by-10​ professional “on-set” experience that was complete with a hair and makeup artist, producers, a cameraman, and video editors. The premise of the #Story4Change Video Booth was simple: Everyone has a story; something powerful that changed them into who they are. What was it for you? Stories ranged from filibustering legislation restricting a woman’s right to choose to delivering a TED Talk to travelling to Nicaragua to do service. Overall, the 85 stories Viacommunity gathered were honest, personal reflections that were as unique and varied as the people who sat in front of our cameras.

All #Story4Change videos can be viewed here.

Wendy Davis recounts her eleven-hour-long filibuster to block legislation restricting abortions in Texas.

Wendy Davis – #story4change from Viacommunity on Vimeo.

Rev. Merrill Wade shares his story behind starting a music series for musicians and storytellers.

Merrill – #story4change from Viacommunity on Vimeo.

Rupal shares her mission to give a unique voice to voiceless children.

Rupal – #story4change from Viacommunity on Vimeo.

Otis shares his story of never giving up and starting a nonprofit focused on sports mentorship. 

Otis – #story4change from Viacommunity on Vimeo.

Cloves shares her journey of being an international musician and its impact on her.

Cloves – #story4change from Viacommunity on Vimeo.

Alphonzo shares his story on the importance and power of supporting others.

Alphonzo – #story4change from Viacommunity on Vimeo.

Erykah shares her story of travelling for work and how it has impacted her view on the world.

Erykah – #story4change from Viacommunity on Vimeo.

Alexandra Tuck, vice president of corporate responsibility, shares her own story to shed light on an issue.

Ali – #story4change from Viacommunity on Vimeo.

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