Channel Five Punctuates Content Surge With a Rebrand

by Stuart Winchester, Viacom

Since Channel Five dropped into Viacom International Media Networks lineup in late 2014, the UK-based network has evolved dramatically, with a slate of original content and acquisitions that have bumped up ratings and injected energy into the brand. It now serves as the home for Spike in the UK, along with Gotham, X-Files, Celebrity Big Brother and other popular shows.

With a surging brand that now spills across four networks – 5Star, 5USA, MY5 and Spike – Channel 5’s creative team launched a new brand identity to complement the deluge of content. Bold, simple and adaptable, the new logo is a physically segmented acrobat that can morph to sit comfortably into any onscreen scenario.

Check out the new logos below:

Channel 5 Full

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