Now Coming to BET: An Extra Helping of Soul

by Stuart Winchester, Viacom

Since 2009, BET has delivered an icon of American culture to screens across the land in the form of the annual Soul Train Awards on Centric, reviving a legacy that stretched back to the original Soul Train musical variety show that rose from the early 1970s and ran until 2006.

Earlier this week, the network made a more substantial commitment, acquiring the whole of Soul Train, including a massive television archive of more than 1,100 episodes and 40 specials.

Wherever BET decides to take Soul Train, there is little doubt that it means at least two things: 1) The legend of Soul Train is bound to grow well beyond its television roots now that it will have full access to BET’s expansive digital properties, and, 2) it will mean a lot more moments like this red carpet tribute to Lady of Soul Jill Scott prior to last year’s Soul Train Awards:

Not familiar with Soul Train? Here’s a look back:

Related Posts

Want to leave a comment?